Our story
Every company has a beginning.
Ours began with a conversation — at a food court in Metrotown.
Before CGW Financial Services Ltd. was established, we were simply individuals united by a shared vision: to build our own company — not for recognition, but for purpose.
Sitting together in that food court, we asked ourselves important questions:
Where can we start?
How do we properly open and structure a corporation?
What are the legal, licensing, and regulatory requirements?
How can we build something responsible, sustainable, and meaningful?
We were not just dreaming — we were planning.
We researched incorporation procedures, compliance standards, licensing obligations, and governance requirements. We explored locations where we could begin operations. We studied what it truly takes to operate a financial services company in Canada with structure, accountability, and long-term vision.
On April 8, 2017, CGW Financial Services Ltd. was officially established.
On May 31, 2017, the company was formally incorporated.
From the beginning, governance and oversight were priorities. Today, CGW Financial Services Ltd. is guided by a board of 11 directors, providing corporate leadership, strategic direction, and oversight to support responsible operations and regulatory alignment.
But beyond structure, there was purpose.
This company was born from a dream — a dream to help people.
We saw families facing rising living costs and financial uncertainty.
We saw retirees concerned about income sustainability.
We saw business owners balancing growth with responsibility.
We saw newcomers navigating Canada’s financial system without clear guidance.
And we also saw advisors working tirelessly — often without sufficient support, competitive structures, or encouragement.
When we built CGW, it was not only to serve clients.
It was also to create an environment where advisors could grow with dignity, receive better opportunities, strengthen their professional development, and uplift morale within the industry.
We believed that when advisors are supported, families are served better.
Our foundation was never about quick sales or short-term gains.
It was about building something lasting — structured, ethical, and disciplined.
We understand that no financial product or strategy can eliminate risk or guarantee specific outcomes. However, informed planning, regulatory compliance, and responsible leadership can help support long-term financial preparedness.
From planning at a food court to becoming a formally incorporated, board-governed organization, CGW Financial Services Ltd. continues to operate with the same original intention:
To serve with integrity.
To support fairness.
To lead with accountability.
To build long-term trust.
What started as a conversation became a corporation.
What began as a dream became a responsibility.
And that responsibility continues today.
Our Mission
We don’t just provide service – we genuinely care. Every recommendation we make is guided by your unique goals, your dreams, and your future. Our commitment is to understand you, support you, and help you feel confident and secure every step of the way.
Our Vision
Our vision is to be trusted and reliable partner, providing financial solutions that help families build lasting wealth and protect their future in a simple, clear, and responsible way.
Our Core Values
Our core values are rooted in integrity, trust, and a strong commitment to our clients. We provide personalized, needs-based financial guidance with professionalism and care, striving for excellence in every interaction. We are dedicated to empowering families through education and support while continuously growing to better serve their long-term financial goals.
Our Slogan
“Continuous Growth of Wealth that transcends generations.”
Message from our Founder
Financial planning is more than a profession to me — it is a personal mission.
I have witnessed families face hardship because they were unprepared for life’s uncertainties. I have seen retirees worry about whether their savings would be enough, and newcomers work tirelessly while still feeling unsure about their financial future. These experiences have deeply shaped my purpose and commitment.
They are the reason why CGW Financial Services Ltd. was founded – to guide, to educate, and to help protect what matters most.
The vision became possible through the trust and dedication of our Board of Directors. Though not named here, their belief in this mission, their resilience in the face of challenges, and their shared commitment to integrity and compassion helped bring this purpose to life. Their contribution will always remain part of our foundation.
We believe that protection is an act of care, and planning is an act of responsibility. When individuals and families are supported with the right guidance, they gain confidence – and with confidence comes peace of mind.
Our commitment extends not only to our clients, but also to our advisors. We focus on education, mentorship, and support, encouraging growth at a sustainable and respectful pace. We value professionalism, flexibility, and personal accountability – recognizing that meaningful success is built through both opportunity and responsibility.
Whether you work with us as a client or as an advisor, you are treated with respect and genuine care. You are not just a number – you are someone we are committed to guiding and supporting.
We are here to provide thoughtful financial solutions, to help strengthen families, and to contribute to a more secure and confident future.
Amy Capinanes
President/CEO
Our Associate General Agents
At CGW Financial Services ltd., we are committed to providing professional, accessible, and trusted financial guidance to families and individuals across British Columbia. To achieve this, we operate through six Associate General Agents (AGAs) strategically located in Vancouver, Burnaby, North Vancouver, Maple Ridge, Richmond, Surrey and Langley. These AGAs act as vital extensions of CGW Financial, ensuring that our clients receive personalized support, expert advice, and compliance-driven service wherever they are.